Desistart Group was present for the first time in the largest design event in the UK, the design week bringing some animation to London with several events throughout the city. During four days the Earls Court exhibition center hosted the event 100% design showing the world the latest news in the sector, also promoting debates with prominent personality, raising it to a higher level of interest. The UK market has shown great receptivity to the product of Desistart Group, creating expectations for growth in this market.
Last September 9th ended another edition of Maison et Objet in Paris. Desistart Group was present once again, becoming the most relevant event to the solidify the French market. With a 24 m2 stand of clean lines, Desistart Group introduced two new rugs: Illusion with a pattern of geometric shapes that creates an optical effect of high contrast and Royal, a rug produced with it’s bestselling quality Lucca, with an innovation – relief that previously was not available in Lucca. The feedback was quite positive, and Desistart Group is planning to be back in January.